Rubicon Technology Partners acquires BrandMaker

eCAPITAL, the Münster-based deep tech investor, sells its shares to Rubicon Technology Partners in the USA.

BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, has secured a strategic majority investment from Rubicon Technology Partners (“Rubicon”), a leading private equity firm based in Boulder, Colorado, that is focused exclusively on investing in and growing enterprise software companies. The investment will accelerate BrandMaker’s global growth strategy, particularly in North America, through continued product innovation, go-to-market expansion, and pursuit of acquisition opportunities.

The marketing operations category is ripe for digital transformation globally and the BrandMaker SaaS platform of best-in-class solutions stands out in a fragmented marketing technology ecosystem that requires better orchestration.

Vincent Chao, Principal, Rubicon Technology Partners

Rubicon shares our passion for empowering enterprise marketing leaders with best-in-class operational capabilities that drive measurable results. This investment by Rubicon validates our hard work to date and puts us in an exciting position to take the BrandMaker platform to an even broader base of global customers.

Mirko Holzer, CEO, BrandMaker

The unique technology and the great successes of BrandMaker in the US in the last year, have created the basis for this successful exit and further growth. My special thanks go to the founding and management team of BrandMaker who trusted us as an investor over the last 4 years.

Willi Mannheims, Managing Partner, eCAPITAL and Board Member BrandMaker

About BrandMaker
BrandMaker is the leading software provider for effective marketing operations. BrandMaker gives enterprise marketers visibility and control of their marketing and finance processes. The enterprise-level modular Marketing Ops solution turns marketing into a business-building powerhouse by letting marketing leaders get on top of their budgets, people workflows, campaigns, and marketplace performance. BrandMaker is made to tame the complexity of multinational marketing. With our European roots, equipping companies to work across borders, cultures, and silos comes naturally to us. Accordingly, independent research firms recognize BrandMaker as a leader in marketing operations. More than 300 leading companies, including Best Buy, Bayer, Daimler, and Avantor, trust in our solutions to increase their effectiveness in marketing planning and execution.  For more information, please visit

About Rubicon Technology Partners
Rubicon Technology Partners invests in enterprise software companies with proven products and talented management teams to help grow and scale their businesses. Rubicon enables companies to adapt to the changing requirements of their businesses as they grow and scale using a proven set of proprietary processes, best practices and a portfolio-wide engagement model. Rubicon has over $2 billion in assets under management and is headquartered in Boulder, Colorado with additional offices in New Haven, Connecticut and Palo Alto, California. For more information, please visit

eCAPITAL is a venture capital firm that provides early to growth stage funding to technology companies in the fields of software & information technology, cybersecurity, industry 4.0, new materials and cleantech. Founded in 1999, eCAPITAL has a history of supporting entrepreneurs determined to build companies with lasting significance. Partnering with eCAPITAL means joining an international network of business leaders, entrepreneurs, technologists and potential partners. eCAPITAL is located in Germany, currently manages funds with over EUR 280 million under management and was lead investor of some very successful German exits like sonnen or Novaled.

BrandMaker GmbH
Nadja Elias
Schulstraße 31
D – 80634 München
Tel.: +49 (0)89 15890306

Bettina Schäfer
Hafenweg 24
48155 Münster
Tel.: +49 251 70 37 67 0