FinTech-Startup troy starts European Expansion in the Netherlands – Daniela Straube appointed Managing Director NetherlandsPORTFOLIO NEWS
With this first office outside of Germany, the FinTech is underlining its conviction that a good customer experience all over the world plays the decisive key role for stable customer relationships – especially when it comes to sensitive consumer issues such as debt collection. The high degree of digitalisation, the great social relevance and the high demands of consumer protection in the Netherlands form the ideal conditions for the first step in the internationalisation of troy. In addition, the FinTech is reacting to the demand from clients of the company who would like to use troy’s debt collection services in the Netherlands as well. The subsidiary is headed by Daniela Straube as Managing Director, who previously headed the built-up of Arvato Financial Solutions’ collection business in Benelux and France.
To ensure a positive customer experience, troy relies on an appreciative, friendly tone combined with transparency and technology. Clients and customers have complete real-time visibility into all communication they are involved in the collection process, providing full transparency of the history, status and next steps. troy uses the communication channels that customers prefer, including mail, SMS and messenger services. This makes receivables management fast and efficient for all parties involved.
Philip Rürup, founder and managing director of troy, explains the expansion course: “Debt collection, social responsibility and consumer protection go hand in hand. In the Netherlands, the topic is handled just as sensitively as in Germany, but also pragmatically. Due to the higher degree of digitalization, society is more willing to communicate quickly and efficiently via digital channels. This includes debt collection processes. The Netherlands are therefore a logical first step in our international expansion.”
Daniela Straube: “Companies invest a lot of time and money to win customers. When it comes to a debt collection process, the previously good customer relationship often ends and many customers make negative experiences. So far, about half of the customers have fallen into delayed payment simply out of forgetfulness or for an important reason. The Corona crisis has now led to additional consumers and companies involuntarily experiencing payment difficulties and liquidity bottlenecks. We are convinced that a good customer experience also and especially in times of Corona helps to keep customers and we have developed troy with the attitude and mission to make this good customer experience possible. I look forward to the task of building our first branch in the Netherlands and bringing our understanding of responsibility and customer experience to the Dutch market.”
troy is a FinTech company that specializes in customer-friendly, digital debt collection. The start-up optimizes the customer experience in debt collection, improves payment rates for clients and preserves valuable customer relationships. To achieve this, troy combines debt collection experience with methods from CRM and combines them with data and machine learning. In 2020, troy was named “best digital debt collection platform” by Corporate Vision, and at the FinTech Germany Award 2020, troy is the only debt collection FinTech on the shortlist. troy was founded in 2017 by Philip Rürup and Till Völzke and has offices in Hamburg and Lippstadt. Its clients come from industries such as telecommunications, energy supply, publishing and multichannel trade. Investors include High-Tech Gründerfonds (HTGF), eCAPITAL (with Germany’s first cyber security fund), Avala Capital, BORN2GROW and SeedX, as well as business angels from the world of FinTech and management consultants.
eCAPITAL is a venture capital firm that provides early to growth stage funding to technology companies in the fields of software & information technology, cybersecurity, industry 4.0, new materials and cleantech. Founded in 1999, eCAPITAL has a history of supporting entrepreneurs determined to build companies with lasting significance. Partnering with eCAPITAL means joining an international network of business leaders, entrepreneurs, technologists and potential partners. eCAPITAL is located in Germany, currently manages funds with over EUR 220 million under management and was lead investor of some very successful German exits like sonnen or Novaled.
Press contact troy
Susanne Weller, Weller Media
Mobile: +49 172 308 41 36